Guide
What is a real estate virtual showroom
A real estate virtual showroom is an interactive 3D experience that gathers all of a development’s commercial material — renders, 360° tours, floor plans, layouts and availability — in a single link. Buyers navigate the project in real time from the browser, with no apps or downloads, and arrive at the sales meeting with the decision almost made.
What it includes
A CUBIQA showroom ships as a landing page with the project’s brand, ready to plug into campaigns, with these pieces built in:
- Full-screen main render with a CTA straight to the form
- 360° tour of units, amenities and common areas
- Render gallery and project video
- Interactive floor plans and a landing page per layout
- Availability and pricing table the developer updates from their dashboard
- Location with points of interest, lead form and WhatsApp
- QR code for on-site signage and brochures, English and Spanish versions
- Construction progress updates throughout the build
Who it is for
For developers selling off-plan who need buyers to understand the project before it exists. It works especially well for buildings, gated communities and land subdivisions with multiple layouts or units, where comparing and choosing is part of the buying decision.
What it solves
Three concrete pre-sales problems:
Fewer repeated questions: buyers answer the basics by exploring the project on their own.
More qualified leads: they arrive at the meeting having already toured the unit.
Around-the-clock sales: the showroom presents the project 24/7, from anywhere.
How it ships
Start to finish in about a month: the developer sends plans and project information (week 1), CUBIQA renders and builds the custom 3D experience (weeks 2–3) and the showroom goes live with its own link (week 4). After that, prices, availability and construction progress are updated from the developer’s own dashboard, without depending on the studio.
Keep reading
Virtual showroom, render or 360° tour? They’re not the same — and they don’t compete.
